Animology is a multi-award winning pet product brand that is trusted by pet owners, vets, retailers, groomers and championship show dog owners in more than 40 countries around the world to deliver the very highest standards of pet care.

Here at Animology we don’t consider pets as just pets, they are family members who deserve the very best care, love and attention. Every product within the Animology range stands for ‘pet care excellence’ and through meticulous research and development we continually strive to ensure our products are accessible to all through great pricing without compromising on standards ensuring that every product delivers world class quality, performance and results.

Animology is owned by Group55 Ltd an independent UK company based on a 120 acre farm in the heart of the British countryside. The beauty and tranquillity of the rolling green hills where life and animal care comes first provides us all the inspiration we need to create our ground breaking and much loved products.

Multi Award Winning

Animology was launched in early 2010, and has enjoyed remarkable success and popularity ever since. The multi award winning brand has been awarded, ‘Best Pet Product 2013 and 2010′ and ‘Best Grooming Product 2012′ the UK.

Group55 Ltd is a globally recognised manufacturer known for market leading products and brand development. Established in 1999 the company has worked in many market sectors supplying electrical and chemical products to the largest retailers and multi-national corporations. In 2013, Group55 were finalists in the category of Exporter of the Year in the annual awards for: The Garden Industry Manufacturers Association (GIMA) awards, PetQuip (The UK pet industry association) and the Be Inspired Business Awards (BIBA’s) held by the Chamber of Commerce in the North West of England.

More recently, Group55 were named Best Small Business in the North West in the FSB WorldPay Business Awards. We are also finalists in the Micro Business Category for the Be Inspire Business Awards (BIBA’s)


Through the Animology International Groomer of the Month competition Group55 donate £300 every month to pet charities chosen by the winners. Through the global reach of Animology we have been able to help donate over £10,000 to charities in countries as far as India, Australia and the USA. More details on our competition and the beneficiaries of our charitable donations can be found here.

If ever you are near by come in and see us, you will be greeted warmly by the humans but it’s Freddie, our resident black Labrador, you’ll need to impress! If you get his seal of approval we will gladly put the kettle on for a cup of tea (or coffee if you prefer) and a chat.

© 2014 Animology