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In the press, Uncategorized

New Year, New Formulations for Animology

Animology have taken advantage of the latest developments in formulation chemistry to improve every shampoo and spray product within their dog range.


Animology is the best-selling branded grooming product range for many leading pet speciality retailers around the world and the improvements mark the conclusion of a 12 month development process to ensure the Animology brand maintains its market leading position and continues to be at the forefront of ‘pet care excellence.’

In addition to the advancements in their formulations Group55, the company behind Animology, have set a new standard by ensuring all their grooming products meet EU human cosmetic regulations; which are the most stringent quality standards by which such products can be measured.

Speaking of the developments Stephen Turner, Managing Director of Group55 said, “Animology has consistently led innovation within the pet grooming sector and our investment to deliver further improvements in product performance and efficacy represent our commitment to providing the pet specialist retailer products of the highest quality and integrity that they can recommend in complete confidence.”

This announcement comes as a precursor to the unveiling of a rebrand on the Animology dog range, which is set to take place in February 2017.

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