Animology have added to their multi-award winning product range by launching their first ever range of dog beds – Animology Crash Pads.
Crash Pads are the latest offering from Group55’s flagship brand. Available in medium and large, the animology pet beds are hair, water and odour resistant with heavy duty, wipe clean, removable covers in ‘on trend’ colours. The team at Animology chose a bean bag filling over other more common options as they believe bean bags offer superior comfort and long lasting support.
Group55’s Managing Director, Stephen Turner, commented;
“The last thing the pet world needed was another pet bed supplier. However, I am thrilled that our innovative, eye catching Crash Pads have proven to be so popular, having completely sold out of our initial stock holding during PATS. No matter which direction we take Animology, it seems that our brand loyalty transfers to new market sectors; which is massively encouraging as we have our biggest ever NPD launch program set for 2017.”