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In the press, News

Animology Celebrate Social Media Milestone

Group55’s flagship brand, Animology, is celebrating reaching over 250,000 likes on Facebook, making it the largest page of any pet grooming brand in the world and a top ten global pet brand for social interaction.

Animology is the best-selling branded grooming product range for many leading pet speciality retailers around the world, with over 5 million products sold to date. This global popularity is reflected on social media with tens of thousands of fans originating from Europe and the United States. Animology recently announced that a rebrand on the dog spray and shampoo ranges will go ahead in the coming months, and its Facebook, Twitter and Instagram fans will be the first to get a glimpse at the new-look packaging.

Stephen Turner, Managing Director at Group55 commented, “Our ‘social capital’ allows us to positively engage with pet parents to drive demand and awareness of our products in ways few other pet brands can. Retailing is changing and it is the seven year investment in our social media footprint that will ensure we are able to continue to support our retail partners and maintain our market leading position today and in the future.”

You can visit Animology’s Facebook page at www.facebook.com/animology or visit their website at www.animology.co.uk for more news, blogs and special offers.

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In the press, Uncategorized

New Year, New Formulations for Animology

Animology have taken advantage of the latest developments in formulation chemistry to improve every shampoo and spray product within their dog range.

Animology is the best-selling branded grooming product range for many leading pet speciality retailers around the world and the improvements mark the conclusion of a 12 month development process to ensure the Animology brand maintains its market leading position and continues to be at the forefront of ‘pet care excellence.’

In addition to the advancements in their formulations Group55, the company behind Animology, have set a new standard by ensuring all their grooming products meet EU human cosmetic regulations; which are the most stringent quality standards by which such products can be measured.

Speaking of the developments Stephen Turner, Managing Director of Group55 said, “Animology has consistently led innovation within the pet grooming sector and our investment to deliver further improvements in product performance and efficacy represent our commitment to providing the pet specialist retailer products of the highest quality and integrity that they can recommend in complete confidence.”

This announcement comes as a precursor to the unveiling of a rebrand on the Animology dog range, which is set to take place in February 2017.

To shop the full range, click here.

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Blog, Dogs, In the press, Our latest news

Crash Out with Animology’s New Pet Beds

Animology have added to their multi-award winning product range by launching their first ever range of pet beds – Animology Crash Pads.

Crash Pads are the latest offering from Group55’s flagship brand. Available in medium and large, the animology pet beds are hair, water and odour resistant with heavy duty, wipe clean, removable covers in ‘on trend’ colours. The team at Animology chose a bean bag filling over other more common options as they believe bean bags offer superior comfort and long lasting support.

Group55’s Managing Director, Stephen Turner, commented;

“The last thing the pet world needed was another pet bed supplier. However, I am thrilled that our innovative, eye catching Crash Pads have proven to be so popular, having completely sold out of our initial stock holding during PATS. No matter which direction we take Animology, it seems that our brand loyalty transfers to new market sectors; which is massively encouraging as we have our biggest ever NPD launch program set for 2017.”

For more information, or to order click here. Alternatively email sales@group55.co.uk.

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Mythbusters – Your Dog’s Diet

Canine nutrition hasn’t quite become as laden with diet fads as for humans but there are a number of myths which we felt needed to busted!

When you get a dog, your more experienced friends will shower you with advice, just as they would if you’d had a child, and some titbits may still include some of the following affirmations.

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